Why Restaurants Publish Their Allergen & Dietary Restriction Menus with Picknic

1. Dietary restrictions are a big revenue opportunity.

Twenty-six percent of households purchase food products in one of the 11 dietary categories we cover according to a Food Allergy Research and Education study in 2020. You are missing out on these guests as well as their friends and family if you don’t have clear menu options for them.

This is why plant-based options and allergen information are 2 of the top 3 restaurant trends according the National Restaurant Association (NRA) Restaurant Industry 2030 report. In fact, in 2019 the NRA issued a recommendation that restaurants publish dietary restriction menu information through partners like Picknic.

Increase restaurant revenue by offering menus for food allergies, celiac, vegetarian, vegan, and other dietary restrictions.


“When I go out I usually have one, two or three couples with me and I am always the one who picks out the restaurant.”

– Les (Celiac)
Stopwatch icon to represent time saving when providing guests with dietary restriction menus or allergen menus.


“Having the allergen menu in the Picknic format has been very helpful to our operations and our guests.”

Ryan, Operations Director
Bantam + Biddy (Chattanooga)

2. Dietary restriction menus increase margins.

How much time did your chef or manager spend answering question about gluten-free, dairy-free, or other dietary restrictions last month? Did they have to go review recipe books and ingredient labels? All of this time cuts into your margin.

How much easier would it be to simply direct a guest to an interactive allergen menu that answers all of their questions with less chance for human error? Picknic’s dietary restriction (and allergen) menus address ingredients, cross-contact, and potential modifications so that guest can figure out what works for them on their own.

This is where the magic happens: not only can you serve guests more efficiently, but their order sizes increase when they can see all of their options.

3. 90% of restaurants have overlooked food allergy risks.

You read that right. Ninety percent of the restaurant we’ve work with had unidentified risks for one of the top 8 food allergies in their operations. Fortunately, none had any incidents, but it was only a matter of time.

Building your dietary restriction menu gives Picknic a natural chance to audit your ingredients and operations. Many of our partners have even simplified operations and reduced costs based on our recommendations.

Magnifying glass icon to indicate that Picknic helps find hidden food allergy risks for restaurants.
Picknic makes it easy to be ADA compliant and safely serve guests with food allergies, celiac, and other dietary restrictions.

4. We make it easy to do the right thing.

The Americans With Disabilities Act (ADA) defines food allergies and celiac disease as disabilities and requires that restaurants accommodate guests with these conditions. But that’s not the only reason it matters to our restaurant partners.

If you’re like them, serving guests with dietary restrictions matters to you because you are in the hospitality industry. No matter how long you’ve been in this industry, you still love seeing a satisfied customer. Because guest with dietary restrictions have fewer options, when you treat them right, they are the most satisfied customers you’ll ever see.

If you haven’t invested in dietary restriction and allergen menus, it’s probably because you just don’t have time. That’s where we come in. We make it easy. How easy? Contact us to find out.

Here is what we’ve done for a few of our partners:

Contact us to learn more